Today I found a site that features a Vernors Collectors Club. Having only formed in January 2007, the club boasts members from 5 different states and Canada. I plan on joining the club, but need to send in a money order first.
This is a great source of historical advertising and memorabilia about Vernors. Also, the club features a Market Place where members can buy and sell some great Vernors-related items.
I'm glad to see that this exists.
Showing posts with label Just Vernors. Show all posts
Showing posts with label Just Vernors. Show all posts
Tuesday, August 14, 2007
Thursday, January 4, 2007
Vernors.com
My last posting brought up a very touchy subject - the Vernors.com web site (http://www.vernors.com/). Going to Vernors.com, one expects to find the corporate brand web site. At a corporate brand site, one should be able to view information about the company, buy unique gifts, read about the brand in the news all under the brand image and color scheme.
I'll admit that Vernors.com does provide some interesting information and does sell Vernors soda, but the site seems to be a shell for something called groceries-express.com. The site also sells Sanders and Better Made - two other local Detroit brands.
There is no consistent brand imaging for Vernors - or the other brands - and no credibility. I wouldn't buy anything from this site, but may try one of their recipes - scanned from original Vernors pamphlets.
This travesty (and for me who works in Internet Marketing, it is a travesty) is not at all surprising considering the new owners of the brand (Cadbury Schweppes - http://www.cadburyschweppes.com/EN/ owns the division A & W Brands that purchased Vernors) doesn't really have great corporate sites either.
I'll admit that Vernors.com does provide some interesting information and does sell Vernors soda, but the site seems to be a shell for something called groceries-express.com. The site also sells Sanders and Better Made - two other local Detroit brands.
There is no consistent brand imaging for Vernors - or the other brands - and no credibility. I wouldn't buy anything from this site, but may try one of their recipes - scanned from original Vernors pamphlets.
This travesty (and for me who works in Internet Marketing, it is a travesty) is not at all surprising considering the new owners of the brand (Cadbury Schweppes - http://www.cadburyschweppes.com/EN/ owns the division A & W Brands that purchased Vernors) doesn't really have great corporate sites either.
Tuesday, January 2, 2007
What Is Vernors - Exactly?
So, I realized this morning that many visitors to my blog may have absolutely no clue as to what Vernors is, exactly. I thought I would take a moment to enlighten those not yet on the bandwagon.
Officially deemed America's Oldest Softdrink by the Soda Museum (http://www.sodamuseum.bigstep.com/generic.jhtml?pid=7) , the people that make Vernors call it "ginger soda." With a much stronger flavor then traditional ginger ale, but none of the alcohol of a typical ginger beer. This pop is highly carbonated and can cause one to sneeze repeatedly if gulped too rapidly.
The best story I found about the history of the making of Vernors comes from this site: http://www.angelfire.com/tn/traderz/vernors.html
The owner of this site comments that Detroit pharmacist James Vernor concocted a drink of about 19 different ingredients (including ginger and vanilla) within an oak barrel. Fortunately for us, Mr. Vernor was called off to the Civil War and left his drink to age within the barrel. When he returned, he tasted his mixture and was astounded by the deliciousness. He began selling the new drink in his soda fountain (located at 233 Woodward Ave. for those interested in visiting the site). Gradually, popularity for the drink grew and Vernors became available in other parts of Detroit, Michigan, and the Great Lakes area. The Vernor family owned and operated the bottling plant until 1966.
I suggest anyone interested read this history, it's facinating.
Today, the Vernors brand is owned by Dr. Pepper/7-Up Inc. and has limited distribution throughout the country, according to the above mentioned fan.
I have seen other articles citing Schwepps as the owner, but still need to confirm that fact.
Here is where the injustice lies. There are several web sites that sell Vernors, but their prices are exhorbitantly high. Look at this brief comparison:
www.vernors.com - $15.49 per 12 pack
www.beveragesdirect.com/products/vernors/ - $13.99 per 12 pack
www.amazon.com - $12.00 per 4 six packs
Officially deemed America's Oldest Softdrink by the Soda Museum (http://www.sodamuseum.bigstep.com/generic.jhtml?pid=7) , the people that make Vernors call it "ginger soda." With a much stronger flavor then traditional ginger ale, but none of the alcohol of a typical ginger beer. This pop is highly carbonated and can cause one to sneeze repeatedly if gulped too rapidly.
The best story I found about the history of the making of Vernors comes from this site: http://www.angelfire.com/tn/traderz/vernors.html
The owner of this site comments that Detroit pharmacist James Vernor concocted a drink of about 19 different ingredients (including ginger and vanilla) within an oak barrel. Fortunately for us, Mr. Vernor was called off to the Civil War and left his drink to age within the barrel. When he returned, he tasted his mixture and was astounded by the deliciousness. He began selling the new drink in his soda fountain (located at 233 Woodward Ave. for those interested in visiting the site). Gradually, popularity for the drink grew and Vernors became available in other parts of Detroit, Michigan, and the Great Lakes area. The Vernor family owned and operated the bottling plant until 1966.
I suggest anyone interested read this history, it's facinating.
Today, the Vernors brand is owned by Dr. Pepper/7-Up Inc. and has limited distribution throughout the country, according to the above mentioned fan.
I have seen other articles citing Schwepps as the owner, but still need to confirm that fact.
Here is where the injustice lies. There are several web sites that sell Vernors, but their prices are exhorbitantly high. Look at this brief comparison:
www.vernors.com - $15.49 per 12 pack
www.beveragesdirect.com/products/vernors/ - $13.99 per 12 pack
www.amazon.com - $12.00 per 4 six packs
Thursday, December 28, 2006
I Love Vernors
I'm not even from Detroit, but part of my family is. When I was about twelve, I first mixed a half a glass of Vernors and a half a glass of Coca-Cola and was instantly hooked. To this day, there is nothing quite like Vernors and Coke for a delicious, refreshing drink.
Summer after summer lead my family back to Michigan for visits and mass consumption of Vernors. We used to ship some home to ourselves in California as it was not readily available during the 80's.
As I grew older, Vernors became easier and easier to find in my local grocery store. My shelves would ever be stocked with the amazing elixir and my heart would ever be happy.
Unfortunately, those days of ready availability are gone. More and more, I have to hunt down my favorite soft drink in stores all over SoCal. It's very disappointing and has lead to the creation of this blog.
I'm hoping that one day, SaveVernors will help begin something, a shared love for not just any ordinary soda, that will gather enough attention to make something I love easier for me to find.
Summer after summer lead my family back to Michigan for visits and mass consumption of Vernors. We used to ship some home to ourselves in California as it was not readily available during the 80's.
As I grew older, Vernors became easier and easier to find in my local grocery store. My shelves would ever be stocked with the amazing elixir and my heart would ever be happy.
Unfortunately, those days of ready availability are gone. More and more, I have to hunt down my favorite soft drink in stores all over SoCal. It's very disappointing and has lead to the creation of this blog.
I'm hoping that one day, SaveVernors will help begin something, a shared love for not just any ordinary soda, that will gather enough attention to make something I love easier for me to find.
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